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How do you attract merchants to your merchant services website?

I have recently started a merchant services company and have used the pay-per-click ads of Google, Yahoo and MSN. I would have to say that the results have been less than impressive. How do you get to your customers? Any suggestions will be greatly appreciated. Matt http://unibulmerchantservices.com

Public Comments

1. hire a marketing consultant...
2. I would say that you need to research and learn. A free way to attract visitors is using Web 2.0 Marketing techniques. And if you are going to use PPC you need to research your keywords or you are going to loose a lot of money. I give a free Web 2.0 Marketing training course at http://ManifestCashFast.com
3. Include a affiliate program in the site. All you need to have some intersting text and banner link ads to be done by any programmer. Have one affiliate tracking software designed to track things. Then join to merchant account on any affiliate hosting services. You will find lot of affiliates on such sites promoting the sites. Performance marketing it is other way called where you will only pay for results.